Expanded a brick-and-mortar store based in Pune to the online world with a strategic approach in digital marketing. Here are some steps that we considered when taking the business online:
- Build a strong website: Website is the foundation of your online presence, we make sure it’s well-designed, user-friendly, easy to navigate, has clear calls-to-action, and is optimized for search engines.
- Established an online presence: Create profiles on social media platforms, such as creating pages/profiles on Facebook, Instagram, to connect with potential customers and promote the brand. Utilize influencer marketing by partnering with popular social media users to reach a wider audience. We specialize in connecting people with one another so that both the parties benefit each other, thus creating a foundation based on trust and credibility.
- Invest in Search Engine Optimization (SEO): Optimize the website for search engines to improve its ranking and visibility in search results. At YesCommerce, we specialize in keyword search (long tailed) laser focused on the products or services and incorporate them into the website and social media content. For local search results we tied up with other firms offering local SEO (Google My Business, JustDial) so that the offline presence never goes off the table.
- Utilize email marketing Email marketing is one of the strongest fundamentals of YesCommerce and it is a table turner when it comes to brand building, recall, and high ticket selling. We use third party email automation tools, set up flows based on interests, and create sequences to keep a user engaged. Building an email list of customers and potential customers and sending regular newsletters or promotional emails to keep them engaged and informed about the business remains on priority.
- Implement Pay-Per-Click (PPC) advertising: PPC advertising allows users for ads to appear at the top of search engine results, which can drive traffic to the website. We use ads on SM handles, Meta, Google, YT (majorly). We used retargeting ads to show the products to people who have visited your site in the past.
- Utilize content marketing: Creating valuable, relevant content can help you establish your business as a thought leader in your industry and attract potential customers. Consider starting a blog, producing videos, or creating infographics to share your expertise and engage with your audience.
Evaluate and adjust: Regularly evaluate your digital marketing strategies to see what’s working and what’s not. Use analytics tools to track your website traffic, conversion rates, and other key metrics. Adjust your strategies as needed to improve your results.
